Deputy President
Malaysian Inbound Tourism Association (MITA)
One of the worst hit sectors of the pandemic has been the travel and hospitality industry. Since March 2020, the tourism and hotel industry lost over 80% of its business, while the hotel industry alone recorded a loss of over RM6.53 billion in 2020*. While there is light at the end of the tunnel with the vaccination rollout and National Recovery Plan, the sector has a long journey ahead and many players may not survive the recovery period.
This session explores the issues and needs of the industry, as well as the path ahead, including innovations and concepts that can refresh the sector and offer new opportunities for growth.
*No Total Lockdown, What’s Next?”, Malaysian Association of Hotels, 22 May 2021
